Many thanks to the folks at Zazzle for spending some time recently on their blog talking about SEO and keyword information. The tips that apply to setting up Zazzle products for sale apply to your Squidoo lenses, too, and to just about anyplace else you write online.
Their recent 5 Keyword Tips to Boost Traffic post even includes a demonstration of how to use the new Google Adwords Keyword Planner. If you're still mourning the loss of the old keyword tool, get over it and learn to use the new one. It's actually not a bad tool at all and easy to use once you've been shown how.
If you're looking for an in-depth SEO course this isn't it, but the 5 keyword tips in the post linked above are good ones, easy to understand for beginners and excellent reminders for anyone.
Nice job, Elizabeth at Zazzle!
Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts
Sunday, October 13, 2013
Tuesday, March 26, 2013
Content Rules
If you write on Squidoo then you're surely aware of the recent conversations revolved around making our lenses personal with just the right ratio of affiliate links to unique content. Keyword content factors in as well - no one wants to be punished for keyword stuffing, especially when it's unintentional.
Here's a conversation about Zazzle content on our lenses and how to make our Zazzle-centric lenses acceptable to both Squidoo and to the search engine powers-that-be. These Zazzle lens tips can be applied to the rest of our sales-oriented lenses and product reviews as well. And it's not just Squidoo and the search engines, it's our readers that we should be concerned about. If we don't offer unique, useful, interesting content to them, then we're not doing our job very well.
No matter how you stand on the great Squidoo debate these days, it's hard to deny that the old maxim of "content is king" still drives e-commerce and, really, online publishing in general. I think that's the bottom line in all this. What do you think?
Here's a conversation about Zazzle content on our lenses and how to make our Zazzle-centric lenses acceptable to both Squidoo and to the search engine powers-that-be. These Zazzle lens tips can be applied to the rest of our sales-oriented lenses and product reviews as well. And it's not just Squidoo and the search engines, it's our readers that we should be concerned about. If we don't offer unique, useful, interesting content to them, then we're not doing our job very well.
No matter how you stand on the great Squidoo debate these days, it's hard to deny that the old maxim of "content is king" still drives e-commerce and, really, online publishing in general. I think that's the bottom line in all this. What do you think?
Tuesday, April 6, 2010
How to Research Keywords - Learn How Live!
Finding the best keywords is a very hot topic on Squidoo and elsewhere around the web. You've probably read plenty of advice about how to research keywords, but you may still have questions. If so, tune in to Giant Squid Open Mike with Joan, Kate and friends as two of Squidoo's top lensmasters do a keyword research project live on the air. You'll be able to follow along on your own computer and ask questions in real-time.
The program will be broadcast live on Tuesday, April 6, 2010, at 5 p.m. Eastern time. In case you miss it, the show will be recorded and available to listen to, free, in the podcast archives.
Before you make your next lens, select a new domain name, or write your next blog post or article, be sure to listen to this very special edition of Giant Squid Open Mike to learn everything you need to know about how to do keyword research. This 45-minute broadcast could change your keyword research method - and your bottom line - forever.
UPDATE: Here's a direct link to the archived program. Don't miss it!
The program will be broadcast live on Tuesday, April 6, 2010, at 5 p.m. Eastern time. In case you miss it, the show will be recorded and available to listen to, free, in the podcast archives.
Before you make your next lens, select a new domain name, or write your next blog post or article, be sure to listen to this very special edition of Giant Squid Open Mike to learn everything you need to know about how to do keyword research. This 45-minute broadcast could change your keyword research method - and your bottom line - forever.
UPDATE: Here's a direct link to the archived program. Don't miss it!
Sunday, January 17, 2010
Keyword Research for Squidoo - Is It Really Key?
Whew! I've been spending a good deal of the afternoon doing keyword research for some new Squidoo lenses that I'm planning. It's a lot of work!
I've come to the conclusion, though, that even though it's worth the time to do keyword research, sometimes you just have to stop and make the lens already! I knew little to nothing about keyword research when I made some of my most successful lenses and they're still doing well. Of course there are the others that could use a makeover of the "tags" field . . .
There are plenty of resources on Squidoo that help teach how to do keyword research on Squidoo - check out this search if you don't believe me - but certainly it's far more fun to just put a lens together. I think the 80/20 rule applies here: Spend 80 percent of your time researching and 20 percent of your time actually making the lens. Then spend 80 percent of the rest of your time promoting the lens, but that's a subject for another day.
How do you feel about keyword research for Squidoo? Do you bother with it? How much time do you spend researching keywords? Is it worth it? Leave a comment; I'd love to know what you think.
I've come to the conclusion, though, that even though it's worth the time to do keyword research, sometimes you just have to stop and make the lens already! I knew little to nothing about keyword research when I made some of my most successful lenses and they're still doing well. Of course there are the others that could use a makeover of the "tags" field . . .
There are plenty of resources on Squidoo that help teach how to do keyword research on Squidoo - check out this search if you don't believe me - but certainly it's far more fun to just put a lens together. I think the 80/20 rule applies here: Spend 80 percent of your time researching and 20 percent of your time actually making the lens. Then spend 80 percent of the rest of your time promoting the lens, but that's a subject for another day.
How do you feel about keyword research for Squidoo? Do you bother with it? How much time do you spend researching keywords? Is it worth it? Leave a comment; I'd love to know what you think.
Wednesday, October 28, 2009
Hot Dog! What a Lens!
Did you see today's Lens of the Day? It's Hotdog Halloween Costumes for the Whole Family by lensmaster luvmyludwig (Crystal). I think it's a brilliant sales lens, very well done with great content and keyword placement. Notice the black boxes dividing the sections and how Crystal included the best keywords shoppers are using to to find hotdog costumes for every member of the family. I checked "hotdog halloween costume" and the lens is on page 1 of Google!
I also like what Crystal included with the hot dog costumes. The ketchup and mustard costumes, the hot dog candy, a couple of videos, and a short link list plus just a few other things that fit her topic well but with the most important items at the top. I've seen so many lenses recently with a great main topic but that veer off into some other items that just don't fit. This lens is such a great example of what to include and what to leave off.
That's what I think. What do you think?
I also like what Crystal included with the hot dog costumes. The ketchup and mustard costumes, the hot dog candy, a couple of videos, and a short link list plus just a few other things that fit her topic well but with the most important items at the top. I've seen so many lenses recently with a great main topic but that veer off into some other items that just don't fit. This lens is such a great example of what to include and what to leave off.
That's what I think. What do you think?
Saturday, July 25, 2009
How Important Is Keyword Research on Squidoo?
That's the question asked this week by lensmaster GrowWear on her blog, Squidoo Lens Reviews.
Let me share my answer with you:
Keyword research isn't important at all - unless you want people to find your lens! Posting on SquidU, sharing a lens with your squid-buddies, even Tweeting a lens only goes so far. The goal is to get traffic from the web, from public, from people you never knew you needed to meet. These are the ones who don't necessarily leave star ratings but who (hopefully, if you have a good lens) click out on your links and even make a purchase now and then. Can't earn money for yourself or for charity without those clickouts, and you won't get clickouts if you don't get traffic which found you because of, that's right, great keywords.
Let me share my answer with you:
Keyword research isn't important at all - unless you want people to find your lens! Posting on SquidU, sharing a lens with your squid-buddies, even Tweeting a lens only goes so far. The goal is to get traffic from the web, from public, from people you never knew you needed to meet. These are the ones who don't necessarily leave star ratings but who (hopefully, if you have a good lens) click out on your links and even make a purchase now and then. Can't earn money for yourself or for charity without those clickouts, and you won't get clickouts if you don't get traffic which found you because of, that's right, great keywords.
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