Content Rules

If you write on Squidoo then you're surely aware of the recent conversations revolved around making our lenses personal with just the right ratio of affiliate links to unique content.  Keyword content factors in as well - no one wants to be punished for keyword stuffing, especially when it's unintentional. 

Here's a conversation about Zazzle content on our lenses and how to make our Zazzle-centric lenses acceptable to both Squidoo and to the search engine powers-that-be.  These Zazzle lens tips can be applied to the rest of our sales-oriented lenses and product reviews as well.  And it's not just Squidoo and the search engines, it's our readers that we should be concerned about.  If we don't offer unique, useful, interesting content to them, then we're not doing our job very well. 

No matter how you stand on the great Squidoo debate these days, it's hard to deny that the old maxim of "content is king" still drives e-commerce and, really, online publishing in general.  I think that's the bottom line in all this.  What do you think?