Someone asked me today for one tip for building a successful lens.
I gave him this one: Own your topic.
Then I gave him a bonus tip: Proofread! Then do it again.
Success may be subjective, but objective misspellings and silly errors stand out and can make us look very unprofessional. Owning our topic allows room for forgiveness for some of those silly errors that all of us make from time to time.
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