Lens Titles and Stuff

I use the word "stuff" a lot.  Do you?

One of my earliest Squidoo lenses was called "Where to Find Stuff to Sell on eBay" for a long time and actually did pretty well, then I changed the title to "What to Sell on eBay and Where to Find It."  The lensrank dropped.  I changed the title back over the weekend and already visits have picked up substantially and lensrank has improved, plus when I look at the stats I see that the majority of the search terms include the word "stuff."  Interesting. 

If it ain't broke, don't fix it.  File that rule under "Squidoo Stuff to Remember."