A Cookie-selling Lesson for Girl Scouts (and the rest of us)

Pssst, Girl Scouts, you want to sell twice as many Girl Scout cookies?  Then you really need to read the sales concept proposed by bestselling author and marketing superstar Seth Godin in this post.

What's his magic formula?  You'll have to read it (it's short) but I'll summarize the secret to the concept in Seth's words: "A question that avoids a 'no', a question that starts a conversation, a question that opens the door to emotion."

You'll benefit from this even if you're not a Girl Scout or a scout leader.  But definitely don't miss it if you are.

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