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Tuesday, July 13, 2010

Ads on Squidoo Lenses: Who Gets the Money?

A friend asked me this question today regarding her new lens, which is on a personal topic: "Does Squidoo make money when you do not monetize a lens? If so, I would rather set it to charity ..."

I thought someone else might have a similar question about ads on Squidoo lenses, so I decided to share my answer here:

"Short answer is yes, Squidoo makes money on the ads. You share in that income based on lensrank. But if you set the lens to 100% for a charity, any lensrank money you might earn from that lens will go to the charity. That sounds like what you would want to do.

"Longer answer, if you want to, you can opt out of certain ads on your lens. You'll find that option in the lens settings area on the lens workshop. You can opt out of everything but the google ads. Just opt out for that lens only, not for all your lenses. That will keep the number of ads on the lens to a minimum but will also reduce the money that might go to the charity you've chosen, so there's a trade-off."

Hope that helps!

2 comments:

  1. Great answer! It always amazes me that people think Squidoo is completely free. Squidoo does not charge lensmasters to use the super site, but they do need to make money to maintain it and to keep it going. Why do people resent that, I wonder?

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  2. Just to clarify, this was a lens of a very personal nature and this lensmaster didn't feel right about generating income from the lens for that reason. She has other lenses and has no problem with having ads on those. But you're certainly right, Joan, that some people don't understand at all and even resent the fact that Squidoo claims a piece of their pie when Squidoo owns the oven and pays the utility bills!

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