There's been a lot of debate over the past few months about making personal Squidoo lenses that include storytelling. Some believe that their readers don't want to be bothered with anything "personal," so they balk at the whole idea, preferring to stick with just the facts, ma'am.
While every lens doesn't have to be about you, it's important that lenses include a story of some kind. Our objective should be to engage our readers so that they will want to read all the way to the end.
As usual, Seth Godin says it best about storytelling, in the next to last sentence in this piece (well, in the whole piece).
Do your lenses tell stories? Are your readers engaged all the way through? Sounds like creating happy endings is a goal every lensmaster should strive for.