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Tuesday, February 21, 2012

Everyone's an Expert

Everyone's an expert (on something) and Squidoo was created as a platform for any one of those everyones to promote their cause, share their expertise, spread their influence.

If you're not entirely sure what all that means, take about 10 minutes and read Everyone's an Expert (On Something), the e-book by Seth Godin, the book that explains what Squidoo is really all about.

If you're serious about Squidoo, read this little book.  You'll learn about focusing and about why Squidoo isn't a blog.  You'll learn how to deliver what users (web surfers) want and how to get those same users to take action.  You'll re-learn, or maybe actually learn for the first time, how to be a lensmaster

Wednesday, February 1, 2012

What Are Your Squidoo Goals for February?

Can you believe the first month of the year is gone already?  Around here we've been having spring-like weather so it seems that we should have turned the calendar to April rather than February!  Be that as it may, now is the time to firm up some February goals.

Traffic to my lenses has picked up recently, partly due to Valentine's Day shoppers.  It's time to make some quick updates to my Valentine's lenses to take advantage of the buyers who may visit during the coming week to 10 days or so.

Additionally, it's time to look ahead to the next few buying occasions and do some lensmaking and updating with those in mind.  St. Patrick's Day, Easter, and Mother's Day are the next few special occasions on the calendar and one of my goals this month will be to see what I have to do to freshen lenses up for those holidays. 

Of course I always advice people to review their profiles, bio, and featured lenses at the beginning of the month.  I recently updated my bio and I'll be changing featured lenses soon since interest in Valentine's Day topics will drop off.  I'm thinking Spring!

How about you.  Any Squidoo goals for February that you'd like to share?

Image by YesterdayCafe on Zazzle