When you make lenses promoting a product or your business, you really need a balance of not too little, not too much, but just the right amount of commercial or promotional material.
Tom Maybrier explains this in more detail today in his SquidooHQ lensmaking tip, Creating Great Content for your Business or Product. It's an excellent post that answers a lot of questions that you might have about how commercial is too commercial when you're making product review or business lenses.
Newbies on Squidoo often make the mistake of including too many bolded business links in their lenses and not enough original content. Even veterans can fall into that bad practice. My recommended read of the day is a great explanation of how to avoid this and what to do instead to make your commercial lens turn out balanced just right.
After you've read it, I hope you'll leave Tom a comment then come back here and let me know what you learned.
Susan, yes, Tom's article about 'overly commercial' lenses is right on target. We see that all the time but maybe never more so than during the holiday season of 'consumerism' when sales lenses are on steroids.
ReplyDeleteThanks for the comment, Carolan. I agree - this is definitely the time of year for overly commercial lenses. Steroids, indeed!
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