The ad section of the Sunday paper this week is a whopper! You probably still have Halloween candy left, but no doubt about it, it's Christmas shopping season.
So, how are your Christmas-related lenses? Are they fresh?
More and more, Google is looking for fresh content to feature in search results. Truly, it doesn't take much time to update a product review lens or a Christmas menu lens or any other holiday lens, and it will be well worth the effort you take to do so when you're rewarded with both better lensrank and more traffic from the search engines.
I've brushed off this oldie, How Do I Keep My Lens Fresh?, to give you some suggestions for freshening up those holiday lenses. Have other ideas to offer for how to update a holiday lens? Feel free to talk about them in a comment below.
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