I hope your Halloween lenses are doing well. Have you noticed any difference in visits since the advent of the new Squidoo Happy Halloween magazine? If you have, I'd love to know.
The stores, of course, are full of Halloween things, but I expect to see some red and green crowding out the orange well before the month is over. Have you started gearing up your lens list with new or updated goodies for Christmas/gift shoppers? Planning anything special to market to holiday shoppers this year?
I'd love if we could collect some marketing ideas here in the comments section. If you have a brilliant or even a basic idea for marketing holiday lenses on Squidoo, would you share it with us in a comment below? I'd appreciate it and I believe others would, too. I'll be sharing a few of my own ideas in the coming days and weeks.
Thanks, and an early "Ho, ho, ho!" to you, too!
I have to admit Susan, that I no longer do much promotion of my Squidoo lenses. I figure that you have more chance of getting traffic and making related sales with search engine traffic. To get traffic you can either try to promote directly to strangers or you can spend the same time establishing backlinks.
ReplyDeleteThese backlinks will then get picked up by Google and the other SEs, which will then get you ranked higher in the SERPS.
This in turn leads to traffic - you are effectively getting Google to do your marketing for you.
AJ, I think that is excellent strategy indeed!
ReplyDeleteWhat's the difference then between promoting your lenses and getting backlinks?
ReplyDeleteI think AJ means promotion as advertising, though in my mind that's just another way of looking at the same process. I think she probably talked about that on Giant Squid Open Mike recently though I haven't had time to listen to the recording, which may clear up the difference.
ReplyDelete