Sales Lenses vs Product Review Lenses: What's the Difference and Why Should You Care?

I really like today's SquidBlog post, written by Robin about Brenda's recommendation of Katinka's lens about her favorite office chair.  But enough name dropping.  Let me get to the point.

Robin points out that to create a good, well-written "sales" lens, don't think sales.  Think product recommendation.

What do you as a consumer want to learn from a product review or recommendation?  You probably want to know a lot about the product, including details and specs, but you probably also want to know how a real person feels about that product.  I know that I am far more comfortable shopping based on personal recommendations than from "facts" that oftentimes sound as if they've been translated from a foreign language by a computer.

I agree with Brenda and Robin.  Katinka did a fabulous job presenting the product in her lens, covering both the technical aspects and the psychological or emotional aspects in a way that not only makes for a quality lens but is very likely to convert readers to customers.  Read the blog post, then visit the lens if you're interested in learning how to write a product recommendation or review lens that people will actually want to read.