How to Sell Expensive Items on Squidoo

Someone asked me yesterday how to write a lens about an item that is higher priced but still affordable so they could increase their income from Squidoo.  Thought I'd share my answer here.

The simple answer is that you write about expensive items the exact same way you write about lower priced items. You provide the UUU (useful, updated, unique) content but choose a higher priced item that people actually buy.  To find one, go to Amazon.com and look at the bestsellers in the categories that you like writing about. Find a higher priced item that appeals to you, research it, and make a lens about it.

A fact I try to remember is this: Just because I can't afford it doesn't mean nobody can afford it. If it's a bestseller on Amazon, that means people are buying it - so somebody can afford it! I couldn't afford a Kindle when they first came out, but it appealed to me so I researched it, wrote about it, provided what at that time was very unique information about it, and I sold enough of them through my lenses that I could afford to buy one for myself!  No reason you can't choose any other popular item and do the same thing.

Keep your lens very oriented to that one particular item, make the information worthwhile (useful), put your own spin on it (unique) and people will find your lens. The method isn't foolproof, but you have nothing to lose by choosing an expensive item to promote. If it doesn't work, try it again.  If it does work, by all means try it again and watch your income grow! 

Do you sell expensive items on Squidoo?  I'd love to hear about your experience in a comment below.