Is Your Squidoo Lens Boring?

What makes a boring Squidoo lens? Usually the answer is text that goes on and on and on. While informational lenses are fine and sometimes large amounts of text are necessary, here are a few things that you can do to keep your readers' attention, to help them get through the wordiness.

• Split it up. A text module can contain 10,000 characters; you don't have to use them all! Consider subdividing your copy into multiple text modules with a title for each, which makes it a lot easier on the eye. If you do have a large section of text that absolutely must stay together, consider breaking it up with drop caps on paragraphs, bolding key words and phrases, and certainly by using pictures here and there.


• Create some variety. Squidoo has dozens of modules that can be used to spruce up a lens. Emphasize your most important point with a Black Box module (now available in multiple colors, by the way) or a The Most Important Thing module (a white box bordered in orange). Is there a book that complements your lens topic? Use an Amazon Spotlight module to feature that book. How about a Polaroid module to showcase a nice picture that demonstrates what you've discussed in those long text modules? There are many, many more modules available, so mix it up a bit! (Warning! Keep on topic. Don't add an Igo Green Tip of the Day widget unless that is closely related to your original subject.)


• Get your reader involved. People don't want to read about you, they want to read about themselves, about how your topic can benefit them. Give them an opportunity to participate. Consider using a poll module to let them vote yea or nay on something having to do with your topic. Writing about something controversial? Go a step further by using a duel module to elicit arguments on both sides; people love to give their opinions! By all means include a guestbook and be sure to place it near the end of the lens. Don't expect comments on the topic that appears down below; they haven't read it yet, so how can they comment on it?
  

Those are just a few tips to help you keep from boring your lens visitors, and with a little experience you'll think of others. It all comes back to the Golden Rule of making lenses: Put yourself in your readers' place. How would you like your lens if you stumbled upon it? Would you be bored? Then they certainly will be, too. Spruce it up and have fun with it! It'll be worth the effort.